The UK has strong social and cultural ties to the US, demonstrated by the similarities in consumer trends in both the retail and foodservice markets.
The UK presents strong market opportunities for many US consumer-orientated products, including specialty food products, “healthy” food items, wine,
sauces, fruit, nuts and juices. “Health” and convenience foods are main driving forces in the UK valueadded food and beverage market. Consumers in this wealthy country are looking for variety in high quality food products, especially those perceived to have health benefits.
