In 2012, Taiwan was the seventh largest market for U.S. food and agricultural products with imports of US$3.3 billion. So far, this trend has continued throughout 2013. While the overall economy grows at a slower pace (1.74%), Taiwan is a significant market with the potential for growth in consumer-oriented products worth US$4.24 billion in 2012. In addition, U.S. exporters have successfully used Taiwan as a springboard into China and other Asian markets, taking advantage of close cultural, language and business ties.