Poland’s retail market is very dynamic adjusting to the ever changing consumer desire to advance their lifestyle. Discount stores are an important force on the market given the soft economy, while convenience stores, hypermarkets, supermarkets are becoming stronger. U.S suppliers face stiff competition for the consumer’s attention from products of local and other EU countries. U.S. food products holding best near-term prospects include: wines, distilled spirits, seafood, prunes, and cranberries etc.