Bulgaria-U.S. Wine and Beef “Beyond Discovery“ Promotion in Sofia
Report Highlights:
FAS Sofia, in cooperation with five Bulgarian importers of U.S. wines and with the support the U.S. Meat Export Federation (USMEF), organized the fourth wine and beef promotion which attracted a strong cross section of Bulgaria’s business community. The newly appointed Minister of Agriculture
and Food attended as a special guest to the event. The promotion, held at the U.S. Ambassador’s residence for the second time, was “branded” under the title “Beyond Discovery” in continuation of the last three successful “Taste and Discover” promotions.
1. General Information:
Activity Code and Name: U.S. Wine and Beef Tasting - Specific promotional activity
Beginning/Ending dates: June 13, 2013.
City/Country: Sofia, Bulgaria.
2. Justification and purpose:
In 2012 the wine market enjoyed steady growth in size, diversity, and quality of products demanded. The wine market sector seeing the most dynamic growth was the high-end imported wine segment.
In 2010 FAS Sofia organized the first wine promotion the export of U.S. wines to Bulgaria converted upward. From 2009 to 2010 the exports increased by 100 percent, 2010 to 2011 by 38 percent. In 2012 the export reached a record high level with 112 percent over 2011 and almost
500 percent increase compared to 2009.
