Vietnam is a developing nation with a population of over 88 million and a GDP of US$100.5 billion for 2010. Vietnam’s GDP growth was 5.3 percent in 2010 and this is expected to rise in the next few years. GDP per capita was US$1,140 in 2010, but there is a large gap between the wealthy urban population and the low income rural population. It is estimated that the average annual disposable income per capita in urban areas is around US$4000 - $5000. Consumer spending on food and beverages is growing in Vietnam. The foodservice industry is forecast to be worth US$13.3 billion in 2011 and is expected to grow at a compound annual growth rate of 4.2 percent per annum for the next two years.The food and beverage retail sector is estimated to be worth US$33.7 billion for 2011 and is expected to grow at a compound annual growth rate of 18.9 percent until 2014. Vietnam’s food and beverage industry is becoming more developed and westernised.The growth of modern retail formats such as supermarkets presents opportunities for Vietnamese consumers to be more exposed to imported products, which are not generally stocked by traditional stores. The average Vietnamese diet is also changing to include more meat and dairy products.