ATO Hong Kong-Delicious Diplomacy On A Dish in Hong Kong
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- Published: 2013-12-19
- File Format: PDF
- Views: 1
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- Size: 685.48K
- Language: English
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Introduction
Renowned American chef and U.S. Culinary Ambassador Ben Ford visited Hong Kong during November 19-27, 2013 as part of the U.S. Diplomatic Culinary Partnership Program. ATO Hong Kong and the Consulate’s Public Affairs Section organized the program for Chef Ford's week-long stay in Hong Kong that enabled him to explore Hong Kong's rich culinary culture, and to share his unique American craft-driven approach to cooking. The Chef engaged with a wide range of local audiences through menu promotions, two barbecues that benefitted a local non-profit organization, a charity ball to support the Asia Society, visits to local wet markets with food bloggers, volunteer work packing lunches for the indigent elderly, and hands-on food activities with a local high school. The week-long event successfully raised awareness of U.S. foods in Hong Kong, and attracted over 1,500 attendants in all events. In total, 30 stories on Chef Ford’s program in Hong Kong were published in various media outlets, all of them positive, reaching an audience of over four million people.
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