ATO Shanghai worked with Tmall.com, the largest online B to C shopping platform in China to launch a pre-sale American food promotion from Dec 26, 2012 to Jan 15, 2013. The more orders placed, the lower the price. ATO Shanghai introduced Tmall.com marketing representatives to more than 10 local importers and included a wide variety of products for this event including cookies, dried fruits and nuts, pork, seafood, candy, etc. Total sales for this event exceeded USD$400,000. This was the first time for ATO Shanghai and Tmall.com to cooperate together.