HRI sales in Russia grew 12 percent in 2012 in current value terms and are forecast to grow 13 percent in 2013. Fast food outlets and coffee houses are the most popular and fastest growing segment in Russia's restaurant sector. Franchising and sub franchising are growing in popularity in Russia’s restaurant sector. Since imports make up the vast majority of HRI products (more than 65 percent), opportunities for U.S.-origin food products are significant. Russia’s hotel industry is facing a massiveroom shortage. Further expansion is planned in all of Russia's major cities. Luxury hotels represent the best opportunity for selling U.S. food and beverages to hotels.