The bakery industry has turned out to be one of the unexpected stars of China’s food and beverage world in the past decade or so. The field has seen year-on-year growth, with current value sales growing by 15% in 2012, to reach RMB 110 billion. As of 2013, pastries and cakes represent the vast majority of the baked products market – a trend which is expected to continue, especially well-stocked, welldecorated, and usually high-priced dessert shops popping up nearly daily in China’s upper-tier cities.
However, unpackaged/artisanal cakes and pastries comprise the group which is expected to see the fastest current value growth of 16% on average, per year.
