In Mexico, according to the National Institute of Geography & Statistics (INEGI), there are over 170,000 registered companies under the industry classification for food and beverage manufacturing/processing. Mexico has a relatively strong food processing industry, growing at a rate of almost 2 percent annually, and with a market value of nearly US$ 66 billion. Leading Mexican brands have well-developed national distribution networks and are well-positioned in the market and enjoy high brand awareness with consumers, which are very loyal, despite economic variations.
