Guatemala Retail Foods Update for 2013 and 2014

Guatemala’s retail sector is dominated by three supermarket chains. These supermarkets mainly target middle and high income consumers; however, there are ample opportunities as only 30 percent of food sales are made through supermarkets. The rest of the consumers still rely on open-air markets and mom and pop stores. All sections of the Retail report have been revised, mainly to update economic data and import regulations.