On June 30, 2014, the Philippines formally opened its market to U.S. fresh celery, lettuce, and cruciferous vegetables (e.g. broccoli and cauliflower). As the only country with official access to the entire Philippine market for these temperate climate vegetables (which are in limited supply domestically), U.S. suppliers are poised to take advantage of export opportunities to the booming Philippine food service and retail sectors. Trade contacts estimate U.S. fresh vegetable export sales as a result of the opening of the market could reach $1 million within two years.
