On July 10, ATO Tokyo conducted the second Great American Barbeque (BBQ) Trade Showcase, targeting HRI industry and retail chain buyers. ATO Tokyo recruited 24 cooperators and agents as exhibitors and a total of 140 buyers. Exhibitors reported total, expected sales of $226,000 USD within the next 12 months. ATO Japan created the “Enjoy BBQ!” concept to highlight the link between American BBQ traditions and U.S. agricultural products, showcasing a variety of U.S. meats, consumer ready products and alcoholic beverages.
