Turbulent economic conditions have led to a re-evaluation of channel strategies by many of the world’s leading retailers. Capital expenditure
budgets have been squeezed, resulting in a slowdown across virtually all channels. For this reason, it is more important than ever for retailers,
manufacturers and suppliers to be sure they are investing in winning products and formats, and in the regions where success is most probable. The objective of this report is to provide insight into global channel strategies that have been adopted by some of the largest retailers to help suppliers and manufacturers gauge which formats and markets are winners for their business.
Despite the economic downturn, numerous grocery retailing trends have emerged in the past few years that have created various opportunities for Canadian manufacturers and suppliers to differentiate themselves in the increasingly competitive international market.
The increased level of competitiveness has forced retailers to pay closer attention to consumer behavior, lifestyle and needs, as a means of
retaining consumer loyalty in various markets. The attention paid to consumers has a profound impact on suppliers and manufacturers, as
retailers adapt their product mix to consumer demand. It is essential for a supplier or manufacturer to understand retail strategies and the retailer’s mindset, if they are to make their product more appealing to the buyer. Buyers work for the retailers. Therefore, understanding the needs of the retailers allows for the supplier or manufacturer to make a more targeted pitch.
