China Dairy Chain Report 2012

The Chinese dairy industry and market is growing rapidly with a current growth rate of 14.6% per year (Rabobank, 2012). According to the Ministry of Agriculture, the huge milk consumption potential not only provides tremendous business opportunities for Chinese and foreign milk suppliers
but also indicates a broad prospect for international cooperation (MOA, 2012).

This report on the Chinese Dairy Chain had been written as part of my internship for the Agriculture, bureau of the Embassy of the Kingdom of the Netherlands in Beijing. The internship is a part of my study Management, Economics and Consumer Studies at Wageningen University and Research
Centre in the Netherlands. For this research I have visited expositions, participated in conferences, seminars and interviewed representatives of companies and industry organizations related to the Chinese dairy industry. These provided a lot of additional value next to the desk research. Hereby I would like to thank all persons who contributed to this report with a special notice to the agricultural  team in Beijing and my supervisor Marinus Overheul, for all their information shared and feedback.  In conclusion, I have enjoyed and learned from this internship, living in Beijing and working in this team at the Dutch Embassy.