FISH AND SEAFOOD IN THE UNITED STATES Market Overview
The American fish and seafood market grossed retail sales of US$15.8 billion in 2010 (Mintel). This overview includes data from the market research firm the NPD Group to provide insight into American consumption trends and patterns. NPD monitors the eating habits and attitudes of American consumers by surveying 5000 individuals reporting on 14-day’s continuous consumption for all meals and snacks consumed. The eating trends presented in this report are for base and side dishes eaten at home or carried from home for the period ending November 2010. Other relevant data such as Canadian trade with the U.S. and information on new product launches, is also presented.
