Adults are responsible for 86% of eatings, and 62% of adults drink soda at least once every two weeks.
Consumption peaks in the age range of 35-44.
Consumption declines with household income and educational attainment.
Overall, consumption has declined since 2005, largely as a result of negative health perceptions of high fructose corn syrup (HFCS) and artificial sweeteners. Market sales have been flat and the percentage of those drinking soda at least once every two weeks has fallen from 64% in 2005 to 58% in 2010. Consumption per drinker also fell during this period, from 3.7 to 3.5 occasions per week.
Source: NPD Group.
