Sales in the Chinese packaged food market were valued at US$124.3 billion in 2010. The packaged food industry is expected to grow by 51.4% in value from 2011 to 2015.
The dairy market was the largest segment in the packaged food market, with sales of US$25.1 billion in 2010. The second- and third-largest market segments were bakery products (baked goods, cereal, and biscuits) and dried processed food (instant noodles, plain noodles and rice).
Artisanal products controlled the largest market share of the packaged food market in value terms, holding 6.6% in 2010. The top five brands in the packaged food market were: Yili, Mengniu, Master Kong, Shineway and Jinlongyu.
