US exhibitors at the Food and Hospitality China (FHC) trade show expect more than US$16.5 million of additional sales over the next year as a result of their participation in the trade show. Several exhibitors also signed contracts with new distributors. The market value of the press coverage from events related to the show will likely exceed US$70,000. ATO Shanghai, the National Association of State Departments of Agriculture (NASDA), and several USDA cooperators supported the exhibitors at the USA Food and Wine pavilions.
