Pancakes, Waffles and French Toast-AMERICAN EATING TRENDS REPORT 2012
CONSUMPTION DEMOGRAPHICS
Pancakes, waffles and French toast have seen an increase in popularity as consumers seek inexpensive and simple meals at home, rather than dining out. The pancake and waffle mix segment and the ready-to-toast waffle and pancake segment both experienced strong growth in 2009 (Mintel 2012).
Pancakes, waffles and French toast were popular among various segments of the U.S. population, and all three products remained a preference in households with children between 6 and 12 years old.
