Bread-AMERICAN EATING TRENDS REPORT 2012

CONSUMPTION DEMOGRAPHICS
Bread is a staple food in the diets of many American consumers, as confirmed by NPD's National Eating Trends survey which found that 68% of consumers reported eating bread in a two-week period, a frequency more than six times higher than the reported eatings of bagels, buns or crackers. Annual, per-capita consumption of bread at home or carried from home by Americans was 77 eatings in 2010. This is down slightly from the 80 eatings reported in 2006, but up from the low of 73 eatings per person, per year in 2009.

Core Markets (at least 20% above average consumption rate)
Adult men and women 55 years and older;
Households with annual incomes of less that US$10,000;
Households headed by a homemaker* with some high school education;
Single and married active seniors; and
Black/non-Hispanic ethnic groups.