Report Highlights: In this edition of Japan Food Trends, we reported on news and trends in the robust Japanese food and beverage sector.
Japan Food Trends (JFT) communicates Japanese food and lifestyle trends that may help U.S. exporters to generate product and marketing ideas.
In this edition of Japan Food Trends, we reported on news and trends in the robust Japanese food and beverage sector.
New products have been released that cater to Japanese consumer interests in health and convenience. To target busy professionals, Kao has added a weight-loss aid coffee to their beverage lineup. In the instant noodle market, manufacturers as Toyo Suisan are now offering products with packaging and healthy flavors made to appeal to female tastes.
Japanese consumers are open to trying new products, but they also enjoy familiar tastes. Salmon and tuna were chosen as the top five favorite sushi toppings, with salmon grabbing first place. Beer was voted as the preferred alcoholic beverage of both men and women, which supports current sales volume data.
Mexican-style cuisine is gaining recognition in Tokyo’s food scene. Along with sit-down restaurants, there are several places offering takeaway options, such as burritos, in high-traffic locations.
