Germany: Europe’s Food and Beverage Market Leader
For many, German cuisine still conjures up images more hearty than haute. Yet, the reality is, that the German national diet is far more diverse than prevailing cliches would lead to believe. Europe’s largest food and beverage market offers much more for consumers and producers alike. Highly receptive to new cultural influences and culinary trends, the German food and beverage market offers business opportunities on all fronts. Germany’s food industry is not only driven by a commitment to deliver the very best, but also by a desire to actively respond to changing consumer wants and needs.
Increasing health awareness, an aging population, and the resulting demand for health and wellness products have helped a number of previously niche market actors to become significant industry players. Demand for functional foods alone has established Germany as a European leader, with the organic food segment experiencing a threefold increase in sales within a decade.
Germany stands at the forefront of food and beverage market development as it rises to meet the international challenge of increased demand for safe and healthy foodstuffs.
