Mexico has the highest rates of child, adolescent, and adult obesity in the world. The Government of Mexico is developing programs to educate the Mexican population about the consequences of obesity.
These health concerns in Mexico present opportunities for U.S. exporters of food perceived as healthy.Certain products are already well established and widely accepted throughout Mexico and there are opportunities for additional healthy foods, particularly for those who are price competitive with more mainstream foods and appeal to a wider and more diverse demographic. There are growing opportunities for small and medium sized producers to tap into niche markets that are still in their early years in Mexico, as trends toward sugar-free and gluten-free spread in the increasingly health-conscious Mexican market.
