Japan’s 2013 broiler market demand and supply situation has been more in balance compared to the previous year’s surplus. Total broiler consumption in 2013 and 2014 is projected to be just moderately lower than the 2012 record level. Solid demand for broilers in the retail and ready-to-eat food business sectors is expected to be sustained. The national broiler output, after the record high of 2012, is projected to remain relatively high,
capping growth prospects for imports.
The GOJ is undertaking a disease status review on its possible resumption of imports of Thai raw broiler meat for the first time since 2004. Any resumption during this reporting period is not expected to change the overall demand and supply outlook, but rather affect Brazil’s market share.