Expo Cerveza Mexico was part of The Gourmet Show, which launched in 2010. The Gourmet Show has the objective of promoting upscale/gourmet specialty food, beverage, and related accessories as viable options in Mexico. The Gourmet Show incorporates the following sector events held simultaneously: The Chocolate Salon, Wine Room, Agave Fest, Cerveza Mexico, and Expo Café, all organized by Tradex Group
