Since 2007, the Mexican market for craft beer has been steadily growing, and at present, country-wide demand for craft beer is the highest it has been. The desire for trying new craft beers, especially U.S. brands, has been consistent and very high in each metropolitan region of Mexico, despite its low overall volume. Only a few U.S. varieties are sold in smaller retail venues representing on average less than 10 percent of all beer labels offered. Generally, most beer consumers are still only familiar with the largest foreign beer companies, (Budweiser, Miller, and Heineken to name a few). After investigation into this market segment, we believe a very favorable climate exists for increased U.S. craft beer exports and investments. The following information from the USDAFAS Agricultural Trade Offices expands upon the market.
