The Hungarian packaged food market reached a value of US$6 billion in 2010 and is forecast to grow by 18.6% in value terms over the 2011-2015 period.
Dairy products were the top packaged food category in 2010, and their sales are expected to reach US$1.9 billion by 2015, an increase of 15.7% from 2011. The second- and third-largest categories were bakery products (baked goods, biscuits and breakfast cereals), and chilled processed food (chilled processed meat, prepared salads and chilled ready meals).
The three sectors expected to have the fastest value growth between 2011 and 2015 are spreads, frozen processed food, and chilled processed food with increases of 38.2%, 29.6% and 27.5%, respectively.
Artisanal foods led the Hungarian packaged food market with a retail value share of 10.9% in 2010, while private labels accounted for 17.9%. The market's top brands included Mizo, Milli, Sole, Délhús and Vénusz.
