The Turkish economy weathered the global financial crisis better than most and is expected to finish 2013 with a growth rate of 3.5-4.0 percent. Turkey's hotel, restaurant and institutional (HRI) sector has benefited from a decade of sustained economic growth, rising income levels, and a young population that is hungry for new products and tastes. Turkey's position as the 6th most popular tourist destination in the world also contributes to this sector's growth.