Peru’s wine imports in calendar year (CY) 2009 reached some 7.3 million liters (~$20 million). In CY 2013, imports have grown to 8.7 million liters (~$34 million). While imports in terms of volume have grown with a compound annual growth rate (CAGR) of nearly 4.5 percent; we see greater growth potential in terms of value where imports have grown with a CAGR of over 14 percent. At FAS Lima we attribute stronger growth in terms of value to the market trending toward higher-value wines. Consumers’ palates have increasingly become more sophisticated, moving toward the better-qualitywines.
