Asia Fruit Logistica (AFL) is the largest specialized trade show for produce in Hong Kong. AFL 2013 attracted more than 340 exhibiting companies from over 60 countries/regions. A total of over 6,000 professional buyers from Hong Kong and the region visited the show. The U.S. Pavilion had 18 participating companies/organizations. U.S. exhibitor – Viva Tierra Organic, Inc. reported good export opportunities resulted during AFL 2013, with on-site sales at $15,000 and projected sales in the next 12 months of $100,000.