Unless otherwise stated, all of the information in this report was derived from the NPD Group's National Eating Trends database, updated to November 2010, and reflects the eatings (defined by NPD as the number of times any particular category/item is eaten by an individual in a specified location or time period) of a product at home, or carried away from home. This report does not reflect purchases of food products made through foodservice establishments, or the consumption thereof. NPD monitors the eating habits and attitudes of American consumers by surveying 5000 individuals reporting on 14-day's continuous consumption of all meals and snacks.
CONSUMPTION DEMOGRAPHICS
Over 22% of Americans drink tea. The typical adult drinks tea three times a week.
Women drink significantly more tea than men.
Tea consumption increases with age.
The Mid-Atlantic and New England regions have the highest tea consumption per drinker.
RECENT TRENDS
Black tea and fruit/herbal tea lead the tea market in value, while green tea is the fastest growing segment.
Tea has benefited from the recent health and wellness trend, given that tea contains antioxidants, catechins, and other ingredients linked with disease prevention.
The rising demand for premium and specialty tea has increased the average unit price in recent years.
An increasing number of consumers are switching from tea bags to loose-leaf tea.
Single-serve pod brewing tripled in market share to reach 3% in 2010, with further growth expected in the coming years.
All the information in this section (Recent Trends) of the report was derived from Euromonitor, 2010.
