Ice Cream and Frozen Desserts in USA
CONSUMPTION DEMOGRAPHICS
Ice cream and frozen desserts are made up of take-home ice cream, impulse ice cream, retail artisanal ice cream, and frozen yogurt.
These products are widely consumed, with half the population eating ice cream regularly. Children 6-12 years of age have the highest uptake (62%), followed by adults over 75 years of age (58%). Otherwise, ice cream consumption is distributed fairly evenly across household income brackets, education levels, and gender.
Households with children have higher rates of consumption (51%) than those without children (46%).
The average ice cream consumer eats ice cream 1.6 times per week. Female ice cream consumers 65 years of age and older eat ice cream about twice per week.
