Packaged Food Sales in Mexico 2012 Report
EXECUTIVE SUMMARY
Mexico is the second-largest country in Latin America, after Brazil, with a total population of around 113 million (July 2011). Mexico City is by far the largest city in the country, with a population of almost 20 million inhabitants in its metropolitan area.
Mexico's young population comprises an important consumer group whose busy lifestyles and time pressures are complicated by the country's economic challenges. The convenience offered by quick preparation and the lower cost of packaged foods in comparison to fresh foods, often lead to less-healthy food choices. This has been cited as a contributing factor to the rising overweight and obesity rates in the country.
Packaged foods that offer health and wellness attributes, such as healthier versions of traditional foods, may find opportunities in this growing market.
