Rice-AMERICAN EATING TRENDS REPORT 2012
CONSUMPTION DEMOGRAPHICS -According to Euromonitor (2011), retail sales of rice in the United States (U.S.) were US$2.8 billion in 2011 compared to US$2.4 billion in 2006, which represents a compound annual growth rate (CAGR) of 3.3%. Sales are forecast to increase by 2.4% annually between 2011 and 2016, to reach US$3.2 billion. However, the volume of rice sales decreased by 0.4% annually between 2006 and 2011, and will decline further by 0.2% annually from 2011 to 2016.
