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Current Position:Home » Documents » Food Industry Reports »

Bakery Report of Lantmännen Unibake 2010

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  • Published: 2013-02-01
  • File Format: PDF
  • Views: 37   
  • Size: 4.56M
  • Language: English
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Introduction
2009 was an active year in Lantmännen Unibake characterized by changes and new priorities. By focusing 100 percent on the core business we have succeeded in achieving a satisfactory result despite the financial crisis, currency losses and changing consumer habits. The force and unpredictability of the crisis has brought us closer to customers and suppliers in an open and constructive dialogue. At the same time the uncertainty has united the employees in a joint effort to reach the common goal: to lead Lantmännen Unibake through the crisis as one of the winners in the bread business.

During 2009 we have consolidated the business and focused on integrating the acquired companies in the Unibake family. A clear strategy targeting
Europe and North America, an ambitious cost cutting programme and open internal communication have all served to mobilize the entire organization to
achieve the budget targets of 2009.

We expect to be able to continue the positive development in the year to come thanks to the strong ownership of the Lantmännen Group, a diversified
customer portfolio and the aspiration to be trend-setting in an extremely competitive market.
 
 
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