Trend Watch 2013
Hot Products for Today’s Competitive ISB
Today’s consumers revel in choices. Though shoppers still enjoy perennial bakery favorites, they also crave new products and flavors that align with what’s trending.
It’s important to create an array of offerings that satisfy the ever-present desire for novelty, while also adding to the ISB’s profitability. Rolling out tantalizing new selections at just the right times helps both the ISB and the overall retail brand stand apart from the competition.
Read on to discover the trends Maplehurst Bakeries is seeing on the horizon.
Uncovering the Next Hot Trend
To find out what will be a big hit in 2013, look beyond the bakery. Many applicable trend concepts emerge from the kitchens of QSR chains, but also from high-end restaurant pastry kitchens. And social media sites can help inspire decorating, packaging and merchandising ideas. Online
bookmarking and collaging tools, like Pinterest, are where your shoppers spend hours “pinning” their favorite food ideas.
Introducing trending items into the ISB doesn’t have to be risky. An example? Consumers love pumpkin spice-flavored Starbucks lattes, so introduce this flavor profile in donuts, cakes or cupcakes.
Trusted manufacturers are the perfect allies in the search for trends. Suppliers devote considerable resources to exploring emerging concepts and developing new items.
Challenge your partners to bring your team trend items that are currently available
