Scope of study
1. Identify trends in consumption of bakery products and planned investments by large producers in India.
2. Define the market based on identification of product line, customer group, geography, sales channel.
3. Competitor analysis - assess strengths/ weaknesses of the competition, including imports.
4. Derive high level estimates of market size, current and potential, for bakery products. This will include the major segments of the market –
industrial, wholesale and retail producers of bakery products. Data will be gathered from bakery associations – SIB, NABI
5. Obtain estimates of market potential for bakery equipment in Middle East and Asia – Pacific from secondary sources.
6. Recommend suitable market research plan, if more refined estimates of market size are required.
Description of the bakery industry
The bakery industry consists of three broad product lines –
i) Bread and rolls
ii) Cakes and pastries
iii) Biscuits and cookies
This study deals with trends and potential for bread, cakes and pastries
– target market for bakery equipment.
Methodology
The following information sources were tapped to understand trends in
the bakery industry.
a) Survey of about 100 bakery counters in central Bangalore,
discussions with about 35 larger bakery counters (200 kgs sales per
day and above)
b) Industry associations
All India Bread Manufacturers Association
Society of Indian Bakers
Federation of Indian Chambers of Commerce and Industry
Karnataka Roller Flour Mills Association
OMEGA ANALYTICS
c) Government sources
Department of Industries and Commerce – Karnataka & Kerala
Commercial Taxes Department – Karnataka
Central Statistical Organization, Kolkata
Director General of Commercial Intelligence & Statistics
d) Industry experts from
Nilgiris
Sweet Chariot
Institute of Baking & Cake Art
McRennet
Bunge
SAF Yeast
e) Business newspapers – Economic Times and Business Line
