Food and Beverage Market Profile Indonesia 2012
CONTENTS
1 MARKET STRUCTURE
1.1 Market Overview
1.2 Market Drivers
1.3 Market Potential
1.4 Import Trends
1.5 Key Players in the Market
1.6 Regulatory
2 Sustainability
2 MARKET ENTRY AND DEVELOPMENT
2.1 Market Entry Strategies
2.2 Points of Differentiation
2.3 Long Term Strategic Issues for Exporters to Consider
2.4 Distribution Channels
2.5 Pricing
3 MARKET RESOURCES AND CONTACTS
MARKET STRUCTURE
Indonesia is the world’s fourth most populous country with a population of 232.5 million in 2010, and the largest economy in Southeast Asia. In 2011, New Zealand’s food and beverage exports totalled US$468.3 million, making Indonesia New Zealand’s 11th largest export destination.
In November 2011, Indonesia provided formal notification of the completion of its internal ratification procedures to enable the ASEAN – Australia – New Zealand Free Trade Agreement (AANZFTA). From 10 January 2012, AANZFTA will open up considerable opportunities for New Zealand businesses. The agreement will allow duty / tariff free access to over 90 percent of New Zealand goods and services by 2015.
Market Overview
In 2010 and 2011, dairy and meat products comprised over 76 percent of New Zealand’s food and beverage exports to Indonesia (2010: US$363 million; 2011: US$381 million). In 2010, Indonesia’s dairy and meat market was worth an estimated US$2 billion. The majority of the population in Indonesia, approximately 85 percent, are Muslim and all slaughtered food and meat (excluding pork) must have halal certification.
