CONSUMPTION DEMOGRAPHICS
-With a growing Latin American population, Mexican food has become increasingly popular and mainstream in the United States. Mintel estimates that sales of Mexican food reached more than US$5 billion in 2010. Sales of tortillas, taco shells, and kits accounted for 30% of total Mexican food sales. This last category is expected to reach US$2 billion in sales by 2015, presenting a number of opportunities for producers of Mexican tortillas, taco shells and kits, as well as suppliers of other ingredients and items needed to make a taco (Mintel, 2011).Mexican dish* eatings are highest among young adults (18-34 years old), particularly men.
Regardless of the type of Mexican dish, its consumption decreases as age increases.
Tacos/Burritos were the most eaten products within Mexican dishes. While all other Mexican dishes (including nachos, enchiladas and fajitas) were
consumed at a lesser rate, overall consumption of these products has been increasing over the past decade.
