Fish and Seafood in the United States Market Overview
CONSUMPTION TRENDS
Americans spent an average of US$44 per capita on fish and seafood in 2010 (Euromonitor). This figure trails behind other animal proteins, making up only a tenth of overall protein purchases. However, a growing interest in healthier lifestyles is creating a larger appetite for fish and seafood. Over the past ten years, consumer expenditure on this type of protein has increased, presenting an opportunity for industry to target new consumers.
In 2010, Americans consumed an annual average of 5 kg of fish and seafood per person. This figure is expected to increase to 5.3 kg per person by 2015 (Euromonitor).
