Organic Packaged Food in Switzerland 2012
SUMMARY
Switzerland is considered a global leader in organic farming and organic products, which have an established history dating back to the mid-1990’s. As a result, organic foods have achieved a prominent role in the diets of the Swiss population, who have a reputation for being some of the most health-conscious consumers in the European market.
The growth of health and wellness products is aided by the Swiss government which has implemented promotional campaigns encouraging exercise and healthy eating. As Swiss consumers purchase more and more food products for their perceived health benefits, the value they place on such products continues to grow.
In 2010, Switzerland had a population of 7.8 million. Despite the relatively small size of this market, prospects for exporters remain. In 2010, the country’s per capita gross domestic product (GDP) was US$67,751 (one of the highest in the world), while consumer spending per capita was US$39,539.
Moreover, Switzerland is internationally recognized for its economic stability, low unemployment rate and high standard of living. These characteristics are generally necessary for the successful entry of imported organic products, which are normally associated with higher prices.
Switzerland is unofficially divided into French, German and Italian cultural regions. This offers further opportunities for exporters whose organic products may appeal to consumers in one of the distinct cultural and linguistic areas.
