Table Potatoes and Sweet Potatoes (excluding french fries and chips)- AMERICAN EATING TRENDS REPORT
CONSUMPTION DEMOGRAPHICS
According to the United States Department of Agriculture, American potato consumption fell from 48.6 lbs to 37.2 lbs per person between 2000 and 2009, while per capita consumption of sweet potatoes increased from 3.8 lbs to 4.7 lbs over the same period (Foreign Agricultural Service, 2011).
Core Markets (consumption is at least 20% above the average rate)
Low- to middle-income traditional families and empty nesters;
Consumers aged 65 years and older;
Non-white ethnic groups other than Black, Hispanic or Asian; and
Residents of the West-North-Central states.
Underdeveloped Markets (consumption is at least 20% below the average rate)
Affluent families, especially those without children;
Singles;
Homemakers1 aged less than 25 years;
Asian consumers; and
Residents of the New England states.
