Red Meat (Beef Steaks, Roasts and Other Cuts)-American Eating Trends Report
CONSUMPTION DEMOGRAPHICS
According to the United States Department of Agriculture (USDA), American annual consumption of beef fell from 67.5 lbs. to 60.8 lbs. per person between 2000 and 2009 (Economic Research Service, 2011).
In 2008, the USDA estimated that beef consumption was segmented into stews (13%); steak (20%); beef dishes (7%); and other beef cuts (5%). More processed products and ground beef made up the balance (55%).
Core Markets (consumption is at least 20% above the average rate)
Low- and middle-income singles and affluent empty nesters (steak)
Low- and middle-income empty nesters, dual income families without children, and married seniors (roasts)
Black consumers, Single parent households and married seniors (other cuts)
Underdeveloped Markets (consumption is at least 20% below the average rate)
Seniors (steak)
Low and middle income households, Asian consumers and singles (roasts)
Affluent singles and low-and-middle income households (other beef cuts)
