Japanese Organic Market Report 2013
Report Highlights:
The Japanese organic food market is estimated at approximately $1.3 to $1.4 billion as of 2010 with slow but steady growth. The Japanese organic market is still in its nascent stages with major stumbling blocks to its expansion, including undeveloped distribution channels, a low level of understanding of organics among consumers, and strict import regulations on organic food. Considering growing concerns over food safety among Japanese consumers, as well as the huge size of the existing Japanese food market, the growth potential is significant. ATO Japan would like to advise U.S. organic exporters to follow closely the progress of the ongoing negotiation between the U.S. and Japanese governments and be prepared to take advantage of the opportunities that the Japanese organic market may present.
