According to the United States Department of Agriculture (USDA), American per capita consumption of fresh blueberries grew from 0.39 lbs in 2000 to 0.96 lbs in 2009. Over the same period, consumption of processed blueberries (generally frozen) rose from 0.33 lbs to 0.53 lbs (Economic Research Service, 2011).
Core Markets (consumption is at least 20% above the average rate)
Adults aged 55 and older (fresh and processed);Asian consumers (fresh); and Households with an income of at least US$50,000, which account for more than 70% of fresh blueberry eatings.
