Italian Dishes-AMERICAN EATING TRENDS REPORT 2012
CONSUMPTION DEMOGRAPHICS
American consumption of fresh, shelf-stable, and refrigerated Italian dishes* has increased slightly between 2000 and 2010. In 2010, American consumers reported eating Italian dishes on average 28.7 times per year, compared to 25 times per year in 2000. Of those who eat Italian dishes, 57.1% will consume it an average of 1.9 times in a two-week period.
Core Markets (at least 20% above average consumption rate)
Americans 13-44 years of age and males 45-55 years of age (lasagna);
Households with annual incomes under US$10,000 (spaghetti/angel hair pasta);
Households with annual incomes from US$50,000-US$69,000 (lasagna);
Low-to-middle income traditional families (spaghetti/angel hair pasta);
Households with five or more members (spaghetti/angel hair pasta and lasagna);
Homemakers** under 25 years of age (all categories);
Affluent traditional families and double-income families with no children (all categories);
Hispanic and Asian ethnic groups (all categories); and
All ethnic groups (spaghetti/angel hair pasta).
